About

THE LUME

In Romanian “Lume” means “people”, “world” – figuratively “light of life”, in Finnish it means “illusion” in Italian, Portuguese and French it means “light” or “lamp” and in Galacian it means “flame” and “fire”.  We loved the diverse  nature of the word with all its definitions and how it relates to the constant shapeshifting required for the plethora of formats. 

The Lume /leu may/ is a Film Production, Animation and Motion Graphics studio adept at handling a diverse range of content.Always on the forefront of new technology yet sensitive to the human condition we enjoy bringing authentic stories to light. It produces content for Television commercials, Documentaries, and online content.  The Lume prides itself in taking fresh approaches seamlessly integrating the post production process with the production process.

We cover everything from scripts, concept development, story boarding, animatics, locations, casting, art department, crewing, data transfer, editing, grading, vfx, and sound. A full comprehensive service in one place.

Owner/Director

John Cavallaro

Born in 1982, as a child of the 80’s John loved nothing more than to pedal around the neighbourhood on his BMX in fluorescent board-shorts, limited sunscreen protection and a mandatory stack hat. 20 years later not much has changed except today John wears slightly muted colour shorts. From an early age, John showed creative promise as a finalist in an international Haiku competition and discovered an aptitude for words, songwriting, and drawings of realistic portraits and dolphins.

In high school John broke several of his rich uncle’s video cameras, strapping them to the bonnet of cars, kicking soccer balls into them at high speed, and taking them on rollercoasters. Much of his summer holidays was spent working to repay collateral damage from “experimental” film shoots. Graduating from QUT in 2003 with a Bachelor of Communication Design in Creative Industries, John worked as a freelance Motion Graphics Artist for Graetz Media, then as an in-house Motion Graphics Artist at Invision Media where he worked with clients for Suncorp, Energex, Boral, Queensland Health, and Golf World.

In 2005 John won young Australian “Youth of the Year” Award for the federal seat of Dixon for running a breakfast program in his local high school and a fundraising documentary on the 2004 tsunami. Since 2006 John has freelanced as a Producer and Director specialising in Motion Graphics on projects for Telstra, Comm bank, Westpac, Vodaphone, Optus, ING, Jim Beam, Qantas, Xbox, Brisbane Marketing, MTV Comedy Central and Brisbane Roar. In this time John studied counselling and a Masters of Theology, skills that he is adamant every Film Production team needs.

John formed The Lume a production house and post production facility for world class Film Production and TVC VFX.
Currently Lume is working on an animation series for children under 3 “Melody and Max”, a 6 part tv documentary series “Talking To Strangers” as well as development in a feature film.

Recently John has won two Vimeo Staff Pick awards as well making several documentary each with well over half a million views.